Business Blogging with Jemully Media

Content Marketing (And Business Blogging) Services

Good content marketing keeps a company top-of-mind for customers. Keeping your website flush with fresh content gives your audience a reason to keep coming back to your site, even when they are not looking to buy. Content marketing can inform potential customers about your offerings and expertise, and engages your existing customers in a way that encourages brand loyalty.

Good blogging establishes you as an expert and a thought-leader, and stimulates interaction with your audience. Turn your digital blank pages over to Jemully Media’s content marketing studio and we will tell your story.

An active company blog is a high-mileage asset for content marketing and social media, as articles can and should be re-purposed in your email marketing, used as lead generation tools, and shared across all your social media properties.

Why do we recommend a business blog?

Starting a company blog helps you accomplish three main things: SEO, storytelling, and shareable content.

1 – Storytelling is an engaging and important form of marketing.

In an age where storytelling is as important to marketing as ever, content marketing—particularly business blogging—is among the very best ways to let your potential customers know who you are. It’s a platform for sharing entertaining stories and your company’s message. It’s a way to show that you are a leader in your industry and give your audience something interesting to share.

2 – Blog articles provides shareable content for your brand.

Blogging can be artful and even beautiful. Jemully’s philosophy for content marketing is to inspire, entertain, and educate. Having a strong blog provides you with a source of social media content and gives your followers something to post on their Facebook pages, Twitter feeds, LinkedIn Company Pages, Pinterest boards, and Instagram accounts. When you incorporate blogging into your website, your social media marketing can be infused with quality content in your company’s voice. Creating and sharing custom-written content is more powerful than curating what others have said. If you’re offering content that users deem valuable and worthy of posting on their social media networks, all that sharing will goose your SEO as well.

3 –  Blogs greatly benefit your SEO.

Search engine crawlers index all the pages and links in your site on a regular basis. This indexing process allows the search engine to provide ranked results to search engine users. Ranking highly on those results pages is obviously better than being buried on the third page.

Blogging aides your SEO efforts in two key ways. Blog posts serve as landing pages, which show up in Google search results for searchers to click on. Producing more relevant, high-quality content means taking up more “real estate,” and,  in Google’s eyes, elevating your profile.

Also, more landing pages means more eyes on your site and makes it easier for potential customers to find your site. Blogging regularly over a long period of time allows you to accumulate a wealth of information on your industry and area of expertise. Anyone Googling a topic you have posted about has a greater chance of finding you simply by virtue of you having posted about it. Landing pages expand the range of keywords that can lead someone to your site.

Properly weaving keywords and links throughout your site makes it more appealing to search engine crawlers. Business blogging provides a structure for injecting these life-giving elements into an otherwise static (and always aging) website.

For blogging tips, our own bloggers regularly post tips and tricks for business blogging in the Jemully Post.

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Contact Jemully Media today, to see how working with a content marketing studio can help your business grow! And check out some of our other services to strengthen your online presence—Web Design and Development and Social Media Management.

Key Points:

  • Professional writers will craft your message
  • Educational, informative, entertaining
  • Content marketing benefits SEO
  • Repurpose your blogs in social media and newsletters
  • Every site needs its own unique content
  • Build emotional connections with customers
  • Static, unchanging sites are less compelling
  • Answer questions of clients in a professional capacity
  • Enhance your reputation, establish your authority, build trusted relationships
  • Create a record of authentic thought leadership and opinion
  • Amplify and extend your networking with prospects, and referrals
  • Blogs can reflect changes in your industry
  • Content marketing provides lead-gen opportunities
  • Engage your readers with an authentic personal voice
  • Fresh content dramatically expands your digital footprint

Working with Jemully Media means having a team of professional writers with diverse backgrounds at your disposal. We are a content marketing agency and have a successful track record of providing web writing services for content marketing and social media purposes. Contact Jemully today to find out more about what content marketing can do for your business!

 

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