At some point, starting a business means expanding from a solo gig to hiring help. A social media manager–a good one–can do wonders for propelling your brand and building a community. It’s a dynamic role, and these are some of the essential skills and qualities to look for.
5 Ways to Define Your Social Media Manager Role
1) Create Custom Content & Graphics
Basic job skills for a social media manager include copywriting, creativity, and basic design/photography skills. Content should be crafted to engage users and then adapted for each social media platform. Rarely, if ever, should you post the same thing on each platform.
Social media content with an image gets 94% more views than a post without it. (Source)
Creating custom visuals and infographics is hugely valuable, even critical.