When a client says you are too expensive, they aren’t saying, “No.”
Not necessarily. And if you haven’t been told that you’re too expensive, it might be time to reconsider your prices. That might indicate that they are too low.
In most fields, professionals are finding that many people are getting their niece/nephew/cousin-once-removed to snap some photos or design a website, and the list goes on indefinitely. There will always be a cheaper option for the client.
The line between cost of goods/services and value is a fine one. From entrepreneurs to freelancers, knowing what to charge (and what people will pay) may be one of the hardest ships to navigate.
Here are a few tips for navigating the “You’re too expensive” conversations.