Small business owner? Well, you aren’t the only one asking these questions. Many small business owners wonder just how important web presence is to their brick and mortar. Technology is moving at high-speed; it’s easy to feel lost when it comes to the newest marketing methods.
I just paid for a new website 5 years ago; do I really need a new one?
Websites are not only about aesthetics. There’s nothing wrong with a little lo-fi charm, but if your website is five years old or older, there’s a very good chance that it is lacking certain functionalities that users have come to expect during the intervening years. There’s a big difference between making stylistic choices and simply being behind the times. Websites do not become outdated overnight; the process takes time. You don’t have to know all of the latest web trends, but paying attention just enough to know when your website needs a facelift is great for branding and keeps you in the running for winning business through your website that you might not have gotten otherwise.
2. What is SEO?
SEO stands for Search Engine Optimization. In short, it is crafting your website in a way that allows people using search engines, like Google, to find your website. In a little more detail, it is improving the way search engines view your website so that they allow your website to be found more often by people using search engines. Good SEO is systemic; it is not simply paying some company a large sum of money to keep an eye on your keywords. The text and headlines on your website’s pages can be optimized so that your content is clear and keyword rich. The layout and navigation of your website can be optimized so that all of your menus, links, and buttons work as advertised. Your metadata can optimized so that you can target your ideal readers more carefully, and readers can find what they are looking for more easily. There are many facets of SEO, and there are plenty of simple things you can likely do on your own to ensure you establish a strong base.