In many ways, marketing is as old as civilization itself. Since before the times of ancient Greece, culture has based its trading and selling upon the ability to move products faster than the man next to him. As a result, marketing was born–a concept birthed from the need to set an individual or group apart from the crowd. In many ways, marketing seems akin to Darwin’s “survival of the fittest.” The recent marketing evolution is a small part of this bigger picture and it is about survival.

To help you up your marketing game, we’ve put together 3 visual representations of the marketing evolution of recent years. Most of us don’t want our businesses to merely survive–we want to thrive. Transistioning to the new era of marketing is the only way to maintain (or gain) a position as a frontrunner or at the very least, stay in your client’s view.Continue reading