Why You Might Desperately Need Brand Management Clean-up

brand management

Now that social media is the place for marketing, businesses need an increased focus on consistency in brand management.

We see it all the time–social media profiles for the same business contain varying and confusing information. Facebook will have one logo, while Twitter shows a different one. Their LinkedIn hasn’t been updated in months or there is a link for an March special and it’s June.

Which profile is up to date? Are these social media profiles for the same business or separate ones?

You do not want customers to ask these questions. You want current and complete social media profiles to further your brand identity. Ours is a world of fast clicks and quick scrolls, and instant brand recognition is imperative.

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Brand Identity: “Be Like the Cool Kids”

Brand Identity: Be Like the Cool Kids

Yeah, they’re invincible, and she’s just in the background.
And she says,
“I wish that I could be like the cool kids,
‘Cause all the cool kids, they seem to fit in.
I wish that I could be like the cool kids, like the cool kids.

—Cool Kids by Echosmith

If you’ve listened to a pop radio station in the last year you’ve heard Cool Kids by Echosmith. The simple and repetitive lyrics express the familiar teenage feelings of not fitting in to the cool crowd.

It’s also illustrative of dynamics in the marketing world. The marketing cool kids are doing something right, and thousands of marketers are wandering around the internet trying to nail down what it is.

Brand identity. It’s how who you are affects how you do what you do. Got it?

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